---
title: Create a weekly creator revenue review
description: Run a weekly revenue review for your Tapmy store using Tapmy analytics and Stripe, with a simple scorecard and one clear action for next week.
lead:
  - A weekly creator revenue review compares the last full seven days with the week before, using the same definitions each time, and ends with one owner, one action and one due date. Reconcile Tapmy and Stripe before you talk about cash.
tags:
  - analytics
  - digital-products
source: docs/tapmy-wiki/pages/create-a-weekly-creator-revenue-review--ef9888ca.md
---

## What do I set up first? {#before-you-start}

Pick a fixed review day, an owner, the Site you are covering, a time zone and a reporting currency. Use the last complete seven-day period and a comparable earlier one. Pull together Tapmy analytics, orders and refunds, Stripe context, campaign notes and customer support themes.

Keep customer data in totals. If you need an example transaction, use a private reference with personal details hidden, not names in a shared report.

## What goes on the weekly scorecard? {#use-a-consistent-scorecard}

Record these each week:

- visits or eligible traffic, using the current definition;
- completed conversions and conversion rate;
- paid orders and free orders, separately;
- revenue, using one clearly defined measure;
- refunds and disputes, where you can see them;
- average order value and how it is calculated;
- traffic sources and the share with no source;
- your top offer or content;
- checkout, access or delivery problems;
- any change to a product, price, campaign or policy.

Show this period, the comparison period, the change in numbers and rates, and a line of explanation. Do not call revenue profit or payout. Tapmy takes 3% of sales on Pro and 1% on Max, but Stripe fees, taxes, refunds and disputes still affect cash, so reconcile with Stripe before you present money movement.

## How do I run the review step by step? {#run-the-review}

1. Confirm the Site, date range, time zone, currency and filters.
2. Check for missing data or a refresh delay.
3. Look at problems that hurt customers first.
4. Reconcile orders, refunds, fees and any Stripe differences.
5. Compare traffic, conversion, order volume and average order value.
6. Review sources and campaigns without claiming more certainty than you have.
7. Read a small, authorized sample of support themes, not private conversations in bulk.
8. Find the biggest constraint you can control.
9. Choose one owner, one action and a due date.
10. Write what would count as improvement next week.

Good actions are specific: fix a broken mobile path, clarify delivery, test one headline, improve one campaign link, restore missing access or review an offer with many refunds. "Increase revenue" is not an action.

## How do I keep a decision log? {#keep-a-decision-log}

Each week, write what changed, why, what you expected and what happened. This stops you repeating failed tests and shows seasonal or campaign effects. If a metric's definition changes, mark a break in the series rather than pretending the trend is continuous.

Watch for vanity numbers. Traffic can rise while orders fall. Conversion rate can jump because traffic dropped. Average order value can move because of one large sale. Read the whole picture, not one metric.

## What does a good review give me? {#what-success-looks-like}

- A report you can rebuild from named sources and definitions.
- Customer-facing problems that are visible and owned.
- Tapmy, Stripe, refunds, fees and payouts kept separate.
- One priority action with a success measure.
- No personal data in the shared report.

## What if the numbers are disputed or too thin? {#troubleshooting-and-limits}

If the meeting turns into an argument about numbers, stop and write down the definition, period, time zone and source. If data is sparse, widen the window and skip percentage claims. If many things changed at once, say so and pick a narrower next test.

## What next? {#next-steps}

See the related articles on the dashboard, revenue, conversion, average order value, attribution and Stripe reconciliation. If a data problem keeps blocking your review, [contact Tapmy Support](/help/tapmy-support) with redacted evidence and the exact reporting context.