Use three acquisition routes

What you’ll get

• A completed three-route acquisition allocation ready for the next chapter.
• A documented decision about how much effort to place in relevant conversations, problem-led content, and referrals or small partners.
• A pass or fail signal: each route has a weekly target, source tag, script or asset, and stop or continue rule.
• A first implementation move: Allocate a fixed number of prospects, content assets, and referral asks before the sprint begins.

Route 1 — Relevant conversations

Use How to Find Your First Customers to identify warm contacts, permitted community conversations, and introductions. Start from evidence of the problem, not a mass pitch.

Route 2 — Problem-led content

Publish tutorials, demonstrations, objections, and offer content using How to Create Content That Sells Your Digital Product. Make every direct CTA name the product and next step.

Route 3 — Referrals and small partners

Ask customers, peers, service providers, or small complementary creators for introductions only when the audience fit is clear. Offer a useful reason to share: a free resource, co-created demonstration, expert session, or formal affiliate relationship with transparent disclosure. Do not buy fake endorsements or hide compensation.

Allocate effort before you start

Create a simple plan such as:

• 30 carefully selected conversations
• 10 pieces of campaign content
• 5 referral or partner invitations
• 1 live demonstration or Q&A
• 1 email sequence to an opted-in list

These are workload choices, not promised sales formulas. Adjust based on access and early evidence.

Apply this chapter to your store

Start with the live customer path, not a hypothetical version. Open the relevant content, profile, Tapmy page, email, or operational record and capture what a buyer sees now. Keep the scope to one campaign and one decision so the result can be measured.

Implementation move: Allocate a fixed number of prospects, content assets, and referral asks before the sprint begins.

Connect the decision to evidence: customer language, transition counts, questions, observed behavior, or a completed end-to-end test. If another person cannot understand why you chose the action, add the missing evidence rather than more strategy language.

Decision checkpoint

Common failure mode

Posting repeatedly while avoiding direct conversations and referral requests. It creates activity without reliable learning. Use the chapter deliverable as a gate: the work is complete only when the decision is written, applied to the live path, and verified with the stated signal.

20-minute implementation sprint

• Open the live route or record and capture the starting state.
• Complete the smallest useful version of the three-route acquisition allocation.
• Apply the decision to one campaign or Tapmy path.
• Test the pass signal from the buyer’s point of view.
• Save the evidence and the next review date.

Build the next step in Tapmy

Apply the decision while the evidence is fresh. Open Tapmy and update the relevant store, product, page, checkout, or campaign path before continuing.