Thinkific is built for the academy. Tapmy is built for the whole catalog.
Thinkific is built to run an academy. Tapmy is a creator store where the Course is included but never boxed in by everything else you sell.
Pick Tapmy if your Courses are one part of what you sell. A public store behind your bio link holds Courses, Digital Products, paid calls, Webinars and Community, with native booking. Thinkific is the specialist for academies with cohorts, certificates and B2B learning. On cost, Thinkific has no free plan: Basic is $54/month and Start $109/month after the August 2026 price update. On Tapmy, Free has no fee (0%), Pro is $29/month at 3% of sales, and Max takes 1%.
Every format, one store
Courses sit beside Digital Products, eBooks, Notion Templates, Services, Schedule Link, Webinars and Community. Your audience buys in the format that fits.
A bio link that opens a store
Thinkific gives you a branded course site and sales pages. Tapmy gives your followers a store with every offer in one place.
Calls booked where you sell
Schedule Link takes bookings and payment next to your Courses. No booking tool is described in Thinkific's plans.
What you get when the academy is not the whole business.
Thinkific asks your business to look like a learning company. If you also sell templates, calls and a Community, that gets awkward fast. Tapmy lists all of it in one public store, and the Course is one card among the others.
What holds you back on Thinkific
- There is no free plan, not even to test an idea.
- Basic adds up to 5% when you use a third-party payment gateway.
- It is course-first, not built as a bio-link store.
- No booking tool for paid calls is described.
| Feature |  |  Thinkific |
|---|---|---|
| Link in bio that opens a full store | Yes | No |
| Creator Store, a public storefront | Yes | No |
| Schedule Link for 1:1 calls and Services | Yes | No |
| eBooks and Notion Templates as standalone offers | Yes | No |
Where Tapmy leaves the academy behind.
A direct path from social to paid
A follower taps one link, sees the whole offer ladder and pays through One-Step Checkout. It reads as one business, not a set of sales pages.
Test small before you build an academy
Validate a compact offer first. When demand shows up, add more Courses while calls, downloads and Webinars keep earning.
Customers in one place
Course buyers, call bookings and template purchases land in one customer record.
Pick Tapmy over Thinkific if this is you.
| Feature | | Thinkific |
|---|---|---|
| You sell more than courses and want one public store for every format. | Yes | No |
| You want social followers to land in a store, not on a course site. | Yes | No |
| You want paid 1:1 calls booked natively next to your Courses. | Yes | No |
| You want eBooks, Notion Templates and downloads sold as standalone offers. | Yes | No |
| You want to start selling before you pay for a plan. | Yes | No |
Already on Thinkific? Let current learners finish where they are.
Current learners are no reason to keep paying for every new launch. Put your next Course or offer in a Tapmy store and leave existing learners on Thinkific.
Send new traffic to Tapmy, add calls, downloads and Community around the Course, and cancel once everyone has a home. Another course school to weigh is Tapmy vs Teachable.
Tapmy vs Thinkific. Capability by capability.
Where a creator who sells more than courses gets more from Tapmy, checked against Thinkific's own pages on October 16, 2026.
| Feature | | Thinkific |
|---|---|---|
| Can I sell Digital Products, eBooks and templates? | Native, delivered after One-Step Checkout | Possible, organised around education |
| 1:1 booking | Native scheduling | Coaching and webinars; no booking tool described |
| Link-in-bio store | Built in: Link in Bio plus Creator Store | Course site, not bio-first |
| Public storefront for non-course offers | Creator Store with every offer type | Branded course site and sales pages |
| Price | Only $29/mo | $54/mo |
Tapmy vs Thinkific pricing.
At $2,000 a month in sales, Tapmy Free costs $70 including card processing. Thinkific Basic costs $124. Thinkific Start costs $179. Thinkific has no free plan.
| Feature | | Basic | Start | Grow | Expand |
|---|---|---|---|---|---|
| Price per month | $0 | $54 | $109 | $219 | $499 |
| Price per year | $0 | $475 | $978 | $1,968 | Monthly only |
| Platform fee on sales | 0% | 0% | 0% | 0% | 0% |
| Billing notes | Cancel anytime | 5% if you use a third-party payment gateway | 2% with a third-party gateway | 1% with a third-party gateway | 0.5% with a third-party gateway |
What you pay each month
| Feature | | Basic | Start |
|---|---|---|---|
| $500 | $17.50 | $71.50 | $126.50 |
| $2,000 | $70 | $124 | $179 |
| $10,000 | $350 | $404 | $459 |
Subscription, platform fees and card processing, assuming $50 orders. Where a platform charges processing separately (Tapmy included), it is counted at Stripe's US rate of 2.9% + $0.30. Thinkific Payments charges 2.9% + $0.30 on US cards, plus 1.5% for international cards and 0.7% on subscriptions and payment plans.
Prices from Thinkific's 2026 plan update (effective August 13, 2026).
Sources, checked :
Leave Thinkific without losing learner trust.
Rebuild the revenue path.
Add your flagship Course as an offer, with checkout and delivery. Add a digital product covers it while Thinkific stays live.
Put the surrounding offers next to it.
Publish Services, paid calls, Digital Products, Webinars and Community around the Course.
Export the records you may keep.
Download customer data and source files your account allows, and keep consent and source details with them.
Connect Stripe and test a purchase.
Connect Stripe and get paid, then buy your own offer on mobile and check access and refunds.
Switch new traffic first.
Run through Test before switching traffic, then point your bio link and campaigns at Tapmy while learners keep their access.
Learner progress, certificates, subscriptions and payment credentials do not move with a CSV, and there is no verified one-click Thinkific migration. Run both until the Tapmy path is tested, and confirm cohorts and B2B contracts before you cancel.