Whop is a marketplace. Tapmy is your own shop.
Whop gives sellers a marketplace and payment infrastructure. Tapmy gives you a branded creator store that turns your own audience into customers and keeps working after checkout.
Pick Tapmy if you already have an audience and want buyers to land in your own store, not on a page inside a marketplace. Your bio link opens a branded store with Digital Products, paid calls, Courses, Webinars and Community. Whop is the specialist when marketplace discovery and access-based products drive your sales. Like Whop, Tapmy is free to start. Free takes no Tapmy fee (0%), Pro is $29/month and takes 3% of sales, and Max takes 1%.
Your store, your name
Buyers check out in your Tapmy Creator Store behind your bio link. They see your story, your products and your next offer, with no marketplace around them.
Services and calls built in
Schedule Link and Services are offer types in the store. On Whop, calls come from the Calendar Bookings app.
Courses and Webinars without picking apps
They sit in the same catalog and customer record as your products and Community, so you do not assemble them app by app.
What you gain when buyers land in your store.
On Whop, your product is a page inside someone else's marketplace. That helps if shoppers find you there. If your buyers come from your own posts, they gain nothing from the detour. Tapmy sends them to a store that is only yours.
What holds you back on Whop
- Your page lives inside the Whop marketplace.
- International cards add 1.5%, and currency conversion 1%.
- Email marketing is listed for Enterprise.
- Courses and Webinars depend on the Whop apps you pick.
| Feature |  |  |
|---|---|---|
| Creator Store, a branded storefront behind your bio link | Yes | No |
| Link in bio that opens your own store | Yes | No |
| Services as a native offer type | Yes | No |
| Webinars next to every offer | Yes | No |
Where owning the store pays off.
Your traffic stays yours
When your audience comes from Instagram, TikTok, YouTube or email, a marketplace adds a stop they did not need. A branded Link in Bio store learns from every visit, order and repeat buyer.
Add offers without a new system
Start with a template. Add a paid call, a Service, a Course, Community or a Webinar. The store, checkout and customer records stay connected.
A short path to pay
One-Step Checkout removes extra steps, and delivery and customer records stay linked after payment.
Pick Tapmy over Whop if this is you.
| Feature | | |
|---|---|---|
| You want buyers to check out in your own branded store, not inside a marketplace. | Yes | No |
| You want Services and paid calls as native offers next to your downloads. | Yes | No |
| You want Courses and Webinars in the same catalog as everything else. | Yes | No |
| You want customers, offers and revenue data to live together. | Yes | No |
Already selling on Whop? Keep the marketplace for what it does well.
Existing members do not have to move. Launch your next offer in your own Tapmy store on the Free plan and point your social links there.
New buyers then land under your brand with your full offer ladder. Move recurring access once the new path works. For a seller tool without subscriptions, compare Tapmy vs Gumroad.
Tapmy vs Whop. Capability by capability.
What you get when the store is yours, checked against Whop's own pages on October 16, 2026.
| Feature | | |
|---|---|---|
| Your own branded store | Yes, behind your bio link | A page inside Whop |
| Can you convert your social audience from one link? | Link in Bio, Creator Store and One-Step Checkout | Direct links, in a marketplace-centered ecosystem |
| Courses and Webinars in one catalog | Native, beside every other offer | Depends on the Whop experience and apps you pick |
| Do customers, offers and revenue data live together? | Shared CRM and conversion analytics | Payments and marketplace at the center |
| Price | Only $29/mo | 2.7% |
Tapmy vs Whop pricing.
At $2,000 a month in sales, Tapmy Free costs $70 including card processing. Whop (standard) costs $66.
| Feature | | |
|---|---|---|
| Price per month | $0 | $0 |
| Price per year | $0 | Monthly only |
| Platform fee on sales | 0% | 2.7% + $0.30 per sale (card processing included) |
| Billing notes | Cancel anytime | Whop's own payment processing: 2.7% + $0.30 on domestic cards; no separate platform fee |
What you pay each month
| Feature | | |
|---|---|---|
| $500 | $17.50 | $16.50 |
| $2,000 | $70 | $66 |
| $10,000 | $350 | $330 |
Subscription, platform fees and card processing, assuming $50 orders. Where a platform charges processing separately (Tapmy included), it is counted at Stripe's US rate of 2.9% + $0.30. Whop processes payments itself: 2.7% + $0.30 on domestic cards, +1.5% international, +1% currency conversion. Optional add-ons (billing, tax) cost extra.
Some 2026 reviews still cite an older 3% platform fee and a 30% Discover fee; Whop's current fee docs list neither.
Sources, checked :
Move off Whop one product at a time.
List every Whop product.
Write down prices, entitlements, recurring access, customer data, reviews and connected apps. Mark which products Whop's marketplace actually sells.
Rebuild the offers you own the audience for.
Add them to your Tapmy store first. Create your first offer walks through it.
Connect Stripe.
Connect Stripe and get paid, then buy your own offer to check checkout, delivery and access.
Test before you send traffic.
Follow Test before switching traffic, including cancellation and your customer records.
Point social links at Tapmy.
Update your bio link and campaigns for new buyers while current Whop access stays as it is.
Keep Whop where the marketplace earns.
Retire only the overlap, after customers, access and support cases are reconciled.
Payment methods, recurring authorizations, reviews and marketplace history do not move with a customer export. There is no verified one-click Whop migration, so plan a period of running both and tell members what changes.