Chapter 4
Create the offers in Tapmy
Part of How to Increase Order Value With Bundles and Upsells.
Finish this chapter with a Tapmy offer setup and delivery QA checklist you can use immediately to create the offers in tapmy, while avoiding adding extras that dilute the core outcome.
What you’ll get
- A completed Tapmy offer setup and delivery QA checklist, not a list of abstract ideas.
- One explicit decision rule for create the offers in tapmy.
- A 45-minute execution sequence you can repeat yourself or hand to a teammate.
- A quality gate that tells you whether to move forward, run one small test, or revise the input.
Use this chapter as a working session
Open the document, spreadsheet, or Tapmy workspace where this decision will live. Replace sample language with the exact offer, buyer, channel, price, and evidence you have today. If a fact is missing, label it as an assumption and assign the smallest test that can resolve it.
| Time | Work | Concrete output |
|---|---|---|
| 0–10 min | Collect buyer words, traffic data, sales conversations, support questions, and current page copy. | A short evidence list with source and date. |
| 10–20 min | Make the single decision this chapter is designed to resolve. | A one-sentence decision and reason. |
| 20–35 min | Build the Tapmy offer setup and delivery QA checklist with real names, numbers, links, and owners. | A usable operating asset. |
| 35–45 min | Review it from the buyer’s point of view and run the quality gate. | A keep, test, or revise decision. |
Step 1: Prepare the assets
Put all bundle files into a logical folder structure. Include a “Start here” page that explains the order of use, required tools, access permissions, and support route.
Step 2: Create or update the product
In your current Tapmy product editor, add the bundle as its own offer or configure the available product options supported by your account. Use a distinct cover, outcome-led title, complete contents list, and delivery instructions.
Step 3: Place the choice in the store
Put the upgrade near the core offer, not between unrelated links. Explain the difference in the card copy or comparison section so visitors do not have to open several pages to understand it.
Step 4: Test delivery for every option
Complete an approved test purchase of the core and expanded versions. Confirm that each buyer receives only the correct assets and instructions.
Decision gates
| Evidence state | What it means | What to do next |
|---|---|---|
| The input is specific, current, and tied to a real buyer action | The Tapmy offer setup and delivery QA checklist is ready to use. | Put it into the Tapmy journey and measure the next observable behavior. |
| One important input is assumed | The direction is testable, not yet proven. | Run the smallest test that can confirm or reject that assumption. |
| The asset serves several audiences, offers, or goals | The scope is too broad. | Narrow to one buyer, one job, one offer, and one reporting window. |
| The result depends on a claim you cannot show or deliver | Trust and delivery risk are higher than the upside. | Rewrite the promise around a supportable outcome. |
Quality standard
- The Tapmy offer setup and delivery QA checklist names one buyer and one job.
- Every number has a timeframe, currency, or denominator where needed.
- Every link and handoff has an owner.
- The next action is visible without rereading the chapter.
- The decision can be measured through customer behavior.
- No claim is stronger than the evidence.
