Chapter 3
Use Stories as a decision sequence
five-frame Story sales sequence is the practical output of this chapter. Complete it in one focused work session so you can decide the problem, tension, mechanism, proof, and next step to show in one viewing session, without stacking disconnected Story slides that create attention but no decision.
What you’ll get
- A completed five-frame Story sales sequence ready for the next chapter.
- A documented decision about the problem, tension, mechanism, proof, and next step to show in one viewing session.
- A pass or fail signal: a follower can move from recognition to a relevant Tapmy action without needing missing context.
- A first implementation move: Script five frames with one idea per frame and one final CTA that names what waits behind the link.
Build a five-frame Story
- Problem: name a moment the buyer recognizes.
- Consequence: show what remains difficult.
- Useful step: teach or demonstrate one part.
- Offer: connect the product to the deeper outcome.
- Action: use the current link or interaction option available to the account.
Add interactive elements only when you will use the answers. A poll can segment questions; a question sticker can generate an FAQ; a DM prompt can open a real conversation. Do not promise an automated reply unless the live system is configured and tested.
Apply this chapter to your store
Start with the live customer path, not a hypothetical version. Open the relevant content, profile, Tapmy page, email, or operational record and capture what a buyer sees now. Keep the scope to one campaign and one decision so the result can be measured.
Implementation move: Script five frames with one idea per frame and one final CTA that names what waits behind the link.
Connect the decision to evidence: customer language, transition counts, questions, observed behavior, or a completed end-to-end test. If another person cannot understand why you chose the action, add the missing evidence rather than more strategy language.
Decision checkpoint
| Check | Pass condition | If it fails |
|---|---|---|
| Scope | One buyer, one campaign, and one next action are named | Narrow the work before creating more assets |
| Evidence | The current state is visible in a live route or record | Capture the source, destination, and decision point |
| Decision | the problem, tension, mechanism, proof, and next step to show in one viewing session is written clearly | Remove competing goals and choose one priority |
| Verification | a follower can move from recognition to a relevant Tapmy action without needing missing context | Rework the weakest boundary, then retest it |
Common failure mode
Opening with the product before the viewer recognizes the problem it solves. It creates activity without reliable learning. Use the chapter deliverable as a gate: the work is complete only when the decision is written, applied to the live path, and verified with the stated signal.
20-minute implementation sprint
- Open the live route or record and capture the starting state.
- Complete the smallest useful version of the five-frame story sales sequence.
- Apply the decision to one campaign or Tapmy path.
- Test the pass signal from the buyer’s point of view.
- Save the evidence and the next review date.
