Chapter 1
Choose a problem worth solving
Turn choose a problem worth solving into one usable launch decision in 30–45 minutes, with a concrete output and a clear next action—without carrying a guess into the rest of the launch.
What you’ll get
- Primary decision: Start with a moment, not a topic.
- Working asset: Check for evidence.
- Quality check: Write the one-sentence promise.
Before you begin
Bring the latest version of the offer, exact audience language, and one real example rather than an imagined “ideal customer.” Set a 30–45 minutes timer. Mark missing evidence as an assumption instead of filling the gap with confident copy.
| Decision | Evidence you used | What could change it | Next action |
|---|---|---|---|
| Choose a problem worth solving | Buyer language, behavior, or a completed asset | A stronger signal from a real buyer | Complete the chapter and assign the next test |
Conversion checkpoint
The output should help a visitor answer three questions faster: Is this for me? What useful result will I get? What should I do next? If the work adds detail without improving one of those answers, simplify it. Conversion comes from reducing uncertainty, not adding sections.
Start with a moment, not a topic
“Fitness,” “design,” and “productivity” are topics. A product opportunity appears in a moment:
- A new coach needs to onboard a paying client.
- A freelance designer must present pricing without writing a proposal from scratch.
- A creator wants to turn one long video into a week of useful posts.
Describe the moment using: When [audience] needs to [job], they struggle with [obstacle], which causes [consequence].
Check for evidence
Look for repeated questions, recent problem stories, current workarounds, and existing time or money spent. Do not build from likes alone. Use How to Choose a Digital Product People Want and How to Research What Your Audience Will Pay For.
Write the one-sentence promise
The promise sets the product boundary. If a feature does not help deliver it, it is not required for the first version.
Finish line
- The main decision is written in one sentence.
- Evidence sits beside the decision.
- The next action has an owner and completion condition.
- The result is understandable without internal jargon.
Build it in Tapmy
Turn the decision into a live buyer journey in Tapmy, run one complete buyer-path test, and record the first point of friction before sending more traffic.
