Chapter 2
Build the seven day story
seven-day buyer-question storyline is the practical output of this chapter. Complete it in one focused work session so you can decide the one buyer question each day must answer, without publishing seven disconnected promotional bursts.
What you’ll get
- A completed seven-day buyer-question storyline ready for the next chapter.
- A documented decision about the one buyer question each day must answer.
- A pass or fail signal: the sequence moves from problem recognition through method, product, proof, objections, choice, and honest close.
- A first implementation move: Write the buyer question for each day before choosing any content format.
Give each day a buyer question
| Day | Buyer question | Core asset | Primary action |
|---|---|---|---|
| 1 — Problem | “Is this problem costing me?” | Diagnostic post or email | Identify the bottleneck |
| 2 — Method | “What would a better process look like?” | Tutorial or framework | Try one useful step |
| 3 — Product | “What exactly is this?” | Full walkthrough | View the product page |
| 4 — Proof | “Can I see it work?” | Demo or authorized example | Inspect the complete example |
| 5 — Objections | “Will it fit my situation?” | FAQ, comparison, live Q&A | Check fit or ask a question |
| 6 — Choice | “Why this, why now, for whom?” | Offer summary | Buy or choose the free path |
| 7 — Close | “What ends today?” | Honest deadline reminder | Act before the stated condition ends |
The launch page remains complete on every day. A person may discover you on Day 6 and should not need to reconstruct the previous five posts.
Repurpose the question, not the exact asset
One daily question can become a short video, carousel, email, Story sequence, community post, or live explanation. Adapt to the channel and its permissions. Do not paste a sales block into communities that prohibit promotion.
Apply this chapter to your store
Start with the live customer path, not a hypothetical version. Open the relevant content, profile, Tapmy page, email, or operational record and capture what a buyer sees now. Keep the scope to one campaign and one decision so the result can be measured.
Implementation move: Write the buyer question for each day before choosing any content format.
Connect the decision to evidence: customer language, transition counts, questions, observed behavior, or a completed end-to-end test. If another person cannot understand why you chose the action, add the missing evidence rather than more strategy language.
Decision checkpoint
| Check | Pass condition | If it fails |
|---|---|---|
| Scope | One buyer, one campaign, and one next action are named | Narrow the work before creating more assets |
| Evidence | The current state is visible in a live route or record | Capture the source, destination, and decision point |
| Decision | the one buyer question each day must answer is written clearly | Remove competing goals and choose one priority |
| Verification | the sequence moves from problem recognition through method, product, proof, objections, choice, and honest close | Rework the weakest boundary, then retest it |
Common failure mode
Repeating the same ‘now available’ announcement with different visuals. It creates activity without reliable learning. Use the chapter deliverable as a gate: the work is complete only when the decision is written, applied to the live path, and verified with the stated signal.
20-minute implementation sprint
- Open the live route or record and capture the starting state.
- Complete the smallest useful version of the seven-day buyer-question storyline.
- Apply the decision to one campaign or Tapmy path.
- Test the pass signal from the buyer’s point of view.
- Save the evidence and the next review date.
