Chapter 1
Find problems in real moments
Turn find problems in real moments into one usable launch decision in 30–45 minutes, with a concrete output and a clear next action—without carrying a guess into the rest of the launch.
What you’ll get
- Primary decision: Build an opportunity inbox.
- Working asset: Separate interest from intent.
- Exit signal: one choice you can explain to a collaborator and test with a real buyer.
Before you begin
Bring the latest offer, exact audience language, and one real example. Set a 30–45 minutes timer. Mark missing evidence as an assumption instead of filling the gap with confident copy.
| Decision | Evidence you used | What could change it | Next action |
|---|---|---|---|
| Find problems in real moments | Buyer language, behavior, or a completed asset | A stronger signal from a real buyer | Complete the chapter and assign the next test |
Conversion checkpoint
The output should help a visitor answer Is this for me? What useful result will I get? What should I do next? If detail does not improve one of those answers, simplify it.
Build an opportunity inbox
Collect signals from:
- Questions in comments, DMs, email replies, calls, and communities
- Tasks people ask you to review or do for them
- Repeated mistakes you correct
- Workarounds people show you
- Content that generates specific follow-up questions
- Things customers already buy, hire, or spend time assembling
Write each signal as a situation, not a topic.
Topic: content creation Situation: a solo coach needs to turn one weekly video into five posts without hiring an editor.
Separate interest from intent
“This would be cool” is an idea signal. A recent story, current workaround, paid alternative, or request for a solution is stronger. Keep both, but label the evidence.
Use How to Research What Your Audience Will Pay For to investigate the strongest opportunities.
Finish line
- The main decision is written in one sentence.
- Evidence sits beside the decision.
- The next action has an owner and completion condition.
- The result is understandable without internal jargon.
Build it in Tapmy
Turn the decision into a live buyer journey in Tapmy, run one complete buyer-path test, and record the first point of friction before sending more traffic.
