Chapter 6
Create the product preview and Tapmy page
Turn create the product preview and tapmy page into a sale-ready guide asset in 45–60 minutes, with a concrete deliverable and clear quality bar—without discovering broken links, unreadable pages, or delivery problems after purchase.
What you’ll get
Before you begin
Bring the reader promise, latest draft, and one device the buyer will use. Set a 45–60 minutes timer. Design around reader action: every section should help the reader decide, do, check, or finish something.
| Decision | Reader evidence | Completion signal | Next action |
|---|---|---|---|
| Create the product preview and Tapmy page | Reader language, draft behavior, or a completed page | The reader can use it without live explanation | Continue to the next production stage |
Conversion checkpoint
A paid guide becomes easier to buy when the result, examples, usability, and delivery are tangible. Do not use length as a proxy for value. Make the next action visible and show enough real content to reduce uncertainty.
Preview enough to reduce uncertainty
Show the cover, table of contents, a representative instruction page, a completed example, and the worksheet or tool the buyer will use. Blur or crop strategically only if the preview still explains the product honestly.
Write the product page
Include:
- Outcome-led headline
- Who the guide is for and not for
- What the reader can complete
- Chapter or contents overview
- Page/file format and requirements
- Preview images
- Creator credibility
- Price and delivery
- FAQ and support
Build it with How to Add a Digital Product to Tapmy and How to Write a Product Page That Makes the Value Clear.
Worked example: A coach creates a four-week planning guide
Elena helps new career coaches structure client engagements. Instead of writing “The Complete Coaching Handbook,” she chooses one result: turn discovery notes into a clear four-week plan.
Her guide contains:
- Define the client’s target outcome
- Sort discovery notes into themes
- Choose four weekly milestones
- Match each milestone to a session activity
- Define evidence of progress
- Review the plan with a quality checklist
Each chapter produces one part of a finished plan. Elena includes a fictional completed example, a blank workbook, and a one-page review checklist. Testing reveals that readers confuse outcomes with activities, so she adds a side-by-side comparison.
On the Tapmy page, she previews the table of contents, one action page, the completed example, and the blank planning page. The product feels tangible before purchase because buyers can see both the teaching and the output.
Frequently asked questions
How long should a paid ebook be?
Long enough to deliver the promised outcome. Use the reader’s completed decision or output as the measure, not a target page count.
What should I use to create the PDF?
Use an authoring and design workflow you can maintain. The final tool matters less than a clear structure, readable layout, accessible export, tested links, and reliable delivery.
Can I sell a PDF made from existing content?
Yes, if you own or have rights to the material and the paid product adds a coherent outcome, structure, examples, or tools. Do not repackage third-party work without permission.
Should I protect the PDF from copying?
Balance reasonable protection with buyer usability and accessibility. Clearly state the license. Avoid restrictions that prevent legitimate customers from opening or using the product.
What should the ebook preview include?
Show enough to verify relevance and quality: cover, contents, a representative instruction page, an example, and the type of worksheet or output included.
Finish line
- The output supports one reader action or decision.
- A complete example shows what good looks like.
- The page works on the smallest relevant screen.
- The next production step has a clear pass condition.
Build it in Tapmy
Upload the tested guide, preview, version note, and support instructions to Tapmy, then complete one buyer-path test before publishing the link.
