Chapter 4
Price and package recurring value
Finish this chapter with a pricing tiers billing and cancellation decision sheet you can use immediately to price and package recurring value, while avoiding selling recurring access before proving recurring value.
What you’ll get
- A completed pricing tiers billing and cancellation decision sheet, not a list of abstract ideas.
- One explicit decision rule for price and package recurring value.
- A 45-minute execution sequence you can repeat yourself or hand to a teammate.
- A quality gate that tells you whether to move forward, run one small test, or revise the input.
Use this chapter as a working session
Open the document, spreadsheet, or Tapmy workspace where this decision will live. Replace sample language with the exact offer, buyer, channel, price, and evidence you have today. If a fact is missing, label it as an assumption and assign the smallest test that can resolve it.
| Time | Work | Concrete output |
|---|---|---|
| 0–10 min | Collect buyer words, traffic data, sales conversations, support questions, and current page copy. | A short evidence list with source and date. |
| 10–20 min | Make the single decision this chapter is designed to resolve. | A one-sentence decision and reason. |
| 20–35 min | Build the pricing tiers billing and cancellation decision sheet with real names, numbers, links, and owners. | A usable operating asset. |
| 35–45 min | Review it from the buyer’s point of view and run the quality gate. | A keep, test, or revise decision. |
Include the full delivery cost
Account for platform costs, payment costs, moderation, preparation, live delivery, support, guest experts, asset licensing, and your own capacity. A low monthly price can become unsustainable when it includes unlimited access.
Keep tiers distinct
If you use more than one plan, differentiate by a meaningful dimension such as access, review frequency, or service level. Do not create tiers solely to make the middle one look attractive.
Explain billing and cancellation plainly
Before purchase, state the billing frequency, price, renewal behavior, access timing, cancellation path, refund policy, and what happens to access after cancellation. Confirm the exact requirements that apply to your business and customers.
For broader pricing work, use How to Price Your Digital Product for First Sales and Profit.
Decision gates
| Evidence state | What it means | What to do next |
|---|---|---|
| The input is specific, current, and tied to a real buyer action | The pricing tiers billing and cancellation decision sheet is ready to use. | Put it into the Tapmy journey and measure the next observable behavior. |
| One important input is assumed | The direction is testable, not yet proven. | Run the smallest test that can confirm or reject that assumption. |
| The asset serves several audiences, offers, or goals | The scope is too broad. | Narrow to one buyer, one job, one offer, and one reporting window. |
| The result depends on a claim you cannot show or deliver | Trust and delivery risk are higher than the upside. | Rewrite the promise around a supportable outcome. |
Quality standard
- The pricing tiers billing and cancellation decision sheet names one buyer and one job.
- Every number has a timeframe, currency, or denominator where needed.
- Every link and handoff has an owner.
- The next action is visible without rereading the chapter.
- The decision can be measured through customer behavior.
- No claim is stronger than the evidence.
