Chapter 1
Choose knowledge tied to a result
Turn choose knowledge tied to a result into a usable product decision in 30–45 minutes, with a concrete deliverable and clear next step—without carrying a guess into the rest of the product.
What you’ll get
- Primary decision: Inventory proof of practice.
- Working asset: Select a buyer and moment.
- Exit signal: one output a matching buyer can use without live explanation.
Before you begin
Bring one real result you produced, the materials used, and the decisions that mattered. Set a 30–45 minutes timer. Do not replace judgment with a generic checklist; mark the places where context changes the recommendation.
| Decision | Evidence | Boundary | Next action |
|---|---|---|---|
| Choose knowledge tied to a result | A real case, completed asset, or observed buyer behavior | Conditions where the method changes | Build or test the smallest complete version |
Conversion checkpoint
The chapter should make the product’s result more specific, easier to trust, or easier to use. If the work only adds information, reduce it until the buyer can see the action, example, and completion signal.
Inventory proof of practice
Start with things you have done, taught, improved, or repeatedly helped others complete. Collect:
- Processes you use more than once
- Documents, checklists, scripts, or templates you already rely on
- Questions people ask after seeing your work
- Mistakes you can diagnose quickly
- Before-and-after outputs you can explain
- Decisions that feel obvious to you but difficult to others
The goal is not to claim mastery over a broad category. It is to identify a specific result you can teach accurately.
Select a buyer and moment
Use this sentence:
Example: “When independent consultants need to send a proposal, I can help them define scope and present options using the proposal process I use with qualified leads.”
Validate that the problem is real with How to Research What Your Audience Will Pay For.
Finish line
- The output is tied to one buyer result.
- Instructions and examples expose the important decisions.
- Limits and conditions are explicit.
- The next test can be run without adding another module.
Build it in Tapmy
Package the smallest complete result in Tapmy, test the buyer experience, and use observed friction to decide what deserves another version.
