Guide
How to Migrate From Stan Store, Linktree or Gumroad to Tapmy Without Losing Customers
Move active offers and customer journeys to Tapmy with a staged cutover—without breaking fulfillment, links, or measurement.
Chapters
What you’ll get
- A practical migration inventory workbook you can use in the live business.
- A practical backup customer-obligation and entitlement plan you can use in the live business.
- A practical move merge improve or retire map with Tapmy hierarchy you can use in the live business.
- A practical offer rebuild and test matrix you can use in the live business.
- A practical link replacement SEO and tracking map you can use in the live business.
- A practical staged cutover and communication plan you can use in the live business.
- A practical reconciliation and safe-retirement checklist you can use in the live business.
Quick win in 10 minutes
Create one row for every live offer and link with owner, destination, price, fulfillment, customer obligation, traffic source, and cutover status. Do not rebuild until the inventory has no unknown critical fields.
By source platform
| Starting situation | Best route |
|---|---|
| Stan Store | Inventory products, customer access, email flows, and every live bio or campaign link. |
| Linktree | Map visible links plus hidden destinations, analytics context, and pinned social references. |
| Gumroad | Protect files, receipts, customer obligations, product URLs, and historical exports. |
| Mixed stack | Choose one source of truth for every offer before rebuilding anything. |
How to use this guide
- Pick the path that matches the current constraint.
- Complete the chapter asset with real evidence, not placeholder language.
- Put only one meaningful change into the live Tapmy journey.
- Observe the next customer behavior and record the result.
- Continue only when the current decision has an owner and a measurement rule.
Build the next version in Tapmy
Use the chapter assets to create or improve the live offer in Tapmy. Keep the first implementation small enough to measure and specific enough for a buyer to understand without explanation.
Worked example: Jules moves from Linktree and Gumroad
Jules uses Linktree as the profile hub and Gumroad for three digital products. The highest-selling product appears in YouTube descriptions, a pinned Instagram post, an email welcome sequence, and partner newsletters.
Jules:
- Exports eligible Linktree audience/Insights records and Gumroad sales/subscriber records using current account tools, documenting filters and dates.
- Separates customers, opted-in subscribers, and non-marketing contacts.
- Rebuilds the three products in Tapmy and completes test orders.
- Keeps Gumroad buyer access available during the transition rather than assuming historical access can be imported.
- Maps every old link to a Tapmy destination and updates the highest-intent channels first.
- Changes the main profile link only after mobile checkout and delivery pass.
- Monitors both sources, handles any old-link purchases, and retires pages only after reconciliation.
The move succeeds because customers keep access and every traffic source has an explicit owner—not because all old systems disappear on day one.
Frequently asked questions
Can I import all customers from Stan Store, Linktree, or Gumroad into Tapmy?
Should I delete the old store after migration?
Not immediately. Keep the old system available for the rollback period and any existing buyer access or obligations. Retire it only after records, billing, support, and links are reconciled.
Will old product links redirect automatically?
It depends on the source and whether you control the domain. Platform-owned URLs may not support redirects. Test every critical old URL and update the channels you control.
Can I email every exported contact about the move?
No blanket assumption is safe. Separate buyers, subscribers with appropriate permission, unsubscribed people, and operational contacts. Use each record only for lawful and expected purposes.
Should I change pricing during migration?
Only with a clear reason and communication plan. Keeping offer, price, and message stable initially makes operational and conversion problems easier to diagnose.
How long should the overlap last?
Use the time needed to cover your sales cycle, customer access risk, recurring billing, refund window, traffic sources, and support obligations. There is no universal duration.
