Chapter 5
Protect links SEO tracking and campaign history
Part of How to Migrate From Stan Store, Linktree or Gumroad to Tapmy Without Losing Customers.
Finish this chapter with a link replacement SEO and tracking map you can use immediately to protect links, seo, tracking, and campaign history, while avoiding switching the public link before customer access and tracking are verified.
What you’ll get
- A completed link replacement SEO and tracking map, not a list of abstract ideas.
- One explicit decision rule for protect links, seo, tracking, and campaign history.
- A 45-minute execution sequence you can repeat yourself or hand to a teammate.
- A quality gate that tells you whether to move forward, run one small test, or revise the input.
Use this chapter as a working session
Open the document, spreadsheet, or Tapmy workspace where this decision will live. Replace sample language with the exact offer, buyer, channel, price, and evidence you have today. If a fact is missing, label it as an assumption and assign the smallest test that can resolve it.
| Time | Work | Concrete output |
|---|---|---|
| 0–10 min | Collect buyer words, traffic data, sales conversations, support questions, and current page copy. | A short evidence list with source and date. |
| 10–20 min | Make the single decision this chapter is designed to resolve. | A one-sentence decision and reason. |
| 20–35 min | Build the link replacement SEO and tracking map with real names, numbers, links, and owners. | A usable operating asset. |
| 35–45 min | Review it from the buyer’s point of view and run the quality gate. | A keep, test, or revise decision. |
Build a link replacement map
Search every channel you control:
- Instagram, TikTok, YouTube, X, Threads, LinkedIn, Pinterest, podcast notes;
- pinned posts and evergreen videos;
- email templates, lead magnets, PDF links, and course lessons;
- QR codes and printed materials;
- active ads and scheduled posts;
- partner, affiliate, and collaborator pages;
- website navigation and blog posts.
Rank links by traffic and buying intent. Update the highest-impact links first, then complete the long tail.
Use redirects where you control the domain
If you own a domain and can configure redirects, map each old path to the closest new destination and test it. For platform-owned URLs, redirect behavior varies and may not be available. Do not change or delete a source URL assuming it will forward; check the current platform documentation first.
Gumroad’s current help documentation, for example, states that changing a custom product URL does not redirect the previous custom URL, while the default product link continues to work. That makes link inventory and staged replacement more reliable than assumptions.
Preserve measurement context
Export or screenshot the old baseline before cutover. Use consistent campaign parameters on new links. Annotate the cutover date because analytics definitions across platforms may not be directly comparable.
Decision gates
| Evidence state | What it means | What to do next |
|---|---|---|
| The input is specific, current, and tied to a real buyer action | The link replacement SEO and tracking map is ready to use. | Put it into the Tapmy journey and measure the next observable behavior. |
| One important input is assumed | The direction is testable, not yet proven. | Run the smallest test that can confirm or reject that assumption. |
| The asset serves several audiences, offers, or goals | The scope is too broad. | Narrow to one buyer, one job, one offer, and one reporting window. |
| The result depends on a claim you cannot show or deliver | Trust and delivery risk are higher than the upside. | Rewrite the promise around a supportable outcome. |
Quality standard
- The link replacement SEO and tracking map names one buyer and one job.
- Every number has a timeframe, currency, or denominator where needed.
- Every link and handoff has an owner.
- The next action is visible without rereading the chapter.
- The decision can be measured through customer behavior.
- No claim is stronger than the evidence.
