Chapter 4
Rebuild and test every Tapmy offer
Part of How to Migrate From Stan Store, Linktree or Gumroad to Tapmy Without Losing Customers.
Finish this chapter with a offer rebuild and test matrix you can use immediately to rebuild and test every tapmy offer, while avoiding switching the public link before customer access and tracking are verified.
What you’ll get
- A completed offer rebuild and test matrix, not a list of abstract ideas.
- One explicit decision rule for rebuild and test every tapmy offer.
- A 45-minute execution sequence you can repeat yourself or hand to a teammate.
- A quality gate that tells you whether to move forward, run one small test, or revise the input.
Use this chapter as a working session
Open the document, spreadsheet, or Tapmy workspace where this decision will live. Replace sample language with the exact offer, buyer, channel, price, and evidence you have today. If a fact is missing, label it as an assumption and assign the smallest test that can resolve it.
| Time | Work | Concrete output |
|---|---|---|
| 0–10 min | Collect buyer words, traffic data, sales conversations, support questions, and current page copy. | A short evidence list with source and date. |
| 10–20 min | Make the single decision this chapter is designed to resolve. | A one-sentence decision and reason. |
| 20–35 min | Build the offer rebuild and test matrix with real names, numbers, links, and owners. | A usable operating asset. |
| 35–45 min | Review it from the buyer’s point of view and run the quality gate. | A keep, test, or revise decision. |
Rebuild from the source of truth
For each offer, configure the current Tapmy fields for:
- title and outcome;
- cover and previews;
- price, currency, and payment model;
- files, access, or fulfillment;
- compatibility and requirements;
- buyer instructions;
- policies and support;
- confirmation and delivery.
Upload only assets you own or are licensed to distribute. Check file versions and permissions rather than downloading an old customer delivery and assuming it is the master.
Test as three people
- New visitor: can they understand and choose the offer?
- New buyer: can they pay, receive confirmation, and access the product?
- Existing customer: can they still access what they purchased and get support during transition?
Complete approved test orders on mobile and desktop. Test relevant currencies, variants, discount paths, and service scheduling where applicable.
Decision gates
| Evidence state | What it means | What to do next |
|---|---|---|
| The input is specific, current, and tied to a real buyer action | The offer rebuild and test matrix is ready to use. | Put it into the Tapmy journey and measure the next observable behavior. |
| One important input is assumed | The direction is testable, not yet proven. | Run the smallest test that can confirm or reject that assumption. |
| The asset serves several audiences, offers, or goals | The scope is too broad. | Narrow to one buyer, one job, one offer, and one reporting window. |
| The result depends on a claim you cannot show or deliver | Trust and delivery risk are higher than the upside. | Rewrite the promise around a supportable outcome. |
Quality standard
- The offer rebuild and test matrix names one buyer and one job.
- Every number has a timeframe, currency, or denominator where needed.
- Every link and handoff has an owner.
- The next action is visible without rereading the chapter.
- The decision can be measured through customer behavior.
- No claim is stronger than the evidence.
