Chapter 3
Map the old journey to Tapmy
Part of How to Migrate From Stan Store, Linktree or Gumroad to Tapmy Without Losing Customers.
Finish this chapter with a move merge improve or retire map with Tapmy hierarchy you can use immediately to map the old journey to tapmy, while avoiding switching the public link before customer access and tracking are verified.
What you’ll get
- A completed move merge improve or retire map with Tapmy hierarchy, not a list of abstract ideas.
- One explicit decision rule for map the old journey to tapmy.
- A 45-minute execution sequence you can repeat yourself or hand to a teammate.
- A quality gate that tells you whether to move forward, run one small test, or revise the input.
Use this chapter as a working session
Open the document, spreadsheet, or Tapmy workspace where this decision will live. Replace sample language with the exact offer, buyer, channel, price, and evidence you have today. If a fact is missing, label it as an assumption and assign the smallest test that can resolve it.
| Time | Work | Concrete output |
|---|---|---|
| 0–10 min | Collect buyer words, traffic data, sales conversations, support questions, and current page copy. | A short evidence list with source and date. |
| 10–20 min | Make the single decision this chapter is designed to resolve. | A one-sentence decision and reason. |
| 20–35 min | Build the move merge improve or retire map with Tapmy hierarchy with real names, numbers, links, and owners. | A usable operating asset. |
| 35–45 min | Review it from the buyer’s point of view and run the quality gate. | A keep, test, or revise decision. |
Decide what to move, merge, improve, or retire
Not every old link deserves a direct copy.
| Decision | Use when | Migration action |
|---|---|---|
| Move | Offer is current and clearly positioned | Rebuild, test, and map one-to-one |
| Merge | Several offers solve the same job | Create one clearer Tapmy offer and document buyer access |
| Improve | Offer sells but page is unclear | Preserve promise/entitlement; improve presentation carefully |
| Retire | Offer is unsupported or obsolete | Stop new sales; preserve existing obligations and support |
Preserve recognizable customer language
Keep the product name or clearly explain the rename during the transition. A returning buyer should not wonder whether “Creator Launch Pack” and “First Product System” are the same purchase.
Build the destination hierarchy
Use How to Build an Offer Ladder and How to Improve Your Creator Store Conversion to decide which offer leads. Migration is an opportunity to clarify navigation, but do not change every promise, price, and file at the same time if you need a clean performance comparison.
Decision gates
| Evidence state | What it means | What to do next |
|---|---|---|
| The input is specific, current, and tied to a real buyer action | The move merge improve or retire map with Tapmy hierarchy is ready to use. | Put it into the Tapmy journey and measure the next observable behavior. |
| One important input is assumed | The direction is testable, not yet proven. | Run the smallest test that can confirm or reject that assumption. |
| The asset serves several audiences, offers, or goals | The scope is too broad. | Narrow to one buyer, one job, one offer, and one reporting window. |
| The result depends on a claim you cannot show or deliver | Trust and delivery risk are higher than the upside. | Rewrite the promise around a supportable outcome. |
Quality standard
- The move merge improve or retire map with Tapmy hierarchy names one buyer and one job.
- Every number has a timeframe, currency, or denominator where needed.
- Every link and handoff has an owner.
- The next action is visible without rereading the chapter.
- The decision can be measured through customer behavior.
- No claim is stronger than the evidence.
