Understand the Tapmy analytics dashboard

What should I decide before opening analytics?

Pick the Site, the period, your timezone and the question. Good questions are "How did last week's launch do?" or "Which offer produced completed orders?" Choosing a conclusion after you see a number is how people fool themselves.

Check Pricing for what each plan includes. Tapmy does not publish every chart formula, data-retention period or refresh delay, so read the tooltip or definition in the dashboard when you can.

How do I read the dashboard step by step?

1. Confirm the Site and date range. The right metric for the wrong Site is still wrong.
2. Check the period is complete. Today's numbers can still change.
3. Read each metric's definition or tooltip.
4. Keep traffic and engagement apart from orders, revenue, refunds and payouts.
5. Note filters, comparison periods, currency and timezone.
6. Look for a trend, not a single point.
7. Compare related numbers: traffic with orders, orders with conversion, revenue with average order value, refunds with net results.
8. Write down the report settings when you share a screenshot.

A card called "revenue" is not money ready to pay out. Customer payments, refunds, taxes, Stripe fees and your payout balance are different things.

What is the difference between basic and advanced views?

Basic analytics gives a high-level view of how your Site is doing. Advanced analytics adds content activity, locations and devices. Location is approximate, and device data comes from the browser, not from who a person is.

Use breakdowns to form ideas, not to stereotype people. Small groups are noisy and can reveal individuals. Share totals, and keep customer identifiers out of screenshots.

How should I compare two periods?

Use matching windows: seven full days against the previous seven, or a launch against a similar quiet stretch. Allow for seasons, promotions, price changes and traffic mix. A big percentage on a tiny base may not matter.

Report the raw number and the rate. "Orders went from 2 to 4" says more than "orders doubled".

Checklist

• Site, period, timezone, filters and metric definitions are noted.
• You can explain how traffic, orders, revenue, refunds and conversion connect.
• You compare full, equal periods.
• Shared reports hold no customer-level personal data.
• Each conclusion comes with a next test.

When data seems to be missing

Check filters, date edges, timezone, plan access, refresh delay, tracking blockers and whether the event happened on this Site. If a figure differs from Stripe, do not edit records to match. Read Why analytics numbers do not match Stripe.

Analytics helps you decide what to work on. It cannot prove why someone acted.

Related guides

Read Revenue, orders, and refunds explained, Understand conversion rate and Create a weekly creator revenue review. To report a dashboard bug, contact Tapmy Support with the Site, period, timezone, metric, filters and a redacted screenshot.